The common brushtail possum, Trichosurus vulpecula, was first introduced to New Zealand from Australia in 1837 to establish a fur trade.

Unfortunately it has now become a major agricultural and conservation pest. So much so that the brushtail has been labeled by the New Zealand government as a major ecological threat.

It’s due to the danger they pose that brushtail products remain the world’s only fur option which is eco-friendly, and in turn has been dubbed as ‘eco fur’.

The use of the fur commercially has been said to be one of the best ways to curb the rapidly growing brushtail population. We are proud to be helping our country’s environment, and pleased to be able to give you the opportunity to become part of the solution too.